ART 2019 Election platform – Data in politics & government
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Sensis Data Solutions
Politicians should be included in the rules that we expect the public and private sectors to abide by. We cannot lead and represent Australians when we do not adhere to the rules that we have made for them, as this merely plays into the notion that politicians cannot be trusted.
Former Senator Natasha Stott Despoja
To ensure that political and democratic process is not corrupted by vested interest using the extensive new digital capacity for surveillance and manipulation of voter behaviour.
The Current Problems
Powerful vested interests including those of sectional or partisan parts of government can wield data analysis and digital and media tools against citizens democratic rights to choose the government of their own preference and in their own interests.
Political parties collect extensive data on personal circumstance and political preferences. There is very little control over this by current law.
Political data collection is aided by the accessibility of government data that can be used to re-identify individuals by comparing their data with other readily available data sets. Such techniques are intensified by the reach of digitisation as a day to day tool for all aspects of life transactions and communication.
Undetectable use of data and algorithmic tools combined with sophisticated marketing and socio-psychological techniques can induce citizens to adopt political behaviour change crafted to advance the interests of political parties and governments. This is especially the case with digital targeted political advertising., Current regulation does not recognise the power of such advertising nor the very small audience segmentation possible, nor can it police social media compliance with existing law.
Government data collection can also be used to increase the inequality and powerlessness of whole classes of citizens, to the detriment of themselves and the exercise of their political interests especially from those who most use their services when combined with digital compliance methods controlling use of those services or profiling users.
Citizens have few means of redress against digital harms to themselves. Loss or misuse of identity information is permanent. Data used by governments and political parties represents people’s lives, their political inclinations and their thoughts and behaviour. It is intimately connected to who they are, and should belong to them. It cannot be replaced like a credit card or password, if lost or released.
Nor does democracy have good protections against misuse of these new techniques. This puts very powerful tools in the hands of a few who can misuse them. They need regulation.
The reforms that are needed
- A ban on covert techniques of digital political influence. If such techniques are to be used they should be labelled as such.
- Reform of the Electoral Act, the Federal and States’ Privacy Acts, the Spam Act and the Do Not Call Register and similar Acts with political exemptions, so that governments and parties must conform with their provisions.
- Close independent supervision of data collection by parties and governments, along with less data collected and more user control.
- Recognition of consequences to citizens by the public service and government that no personal data can be permanently de-identified.
- Recognition consequences to citizens by the public service and government that personal data that can be re-identified, once released, cannot be retracted.
- Strict controls over “profiling” – both of compilation techniques and of political and government use of profiles.
- Better policing of digital political advertising to cover social media and microtargetting and a requirement that detailed authorisations be explicitly shown.
- Rigorous risk assessment and controls on governments buying in of data from third party providers that can be used for behaviour targeting or data de-identification of citizens.
- Ban on-selling citizen data to third party organisations that do not have permanent, auditable and accountable ethics committees in place to govern the use and products of such data (as do universities, medical researchers and science bodies at present).
- Provision of citizen opt in rights to data collection and release of their data, and to control the flow of their own data information at all times.
- Decentralisation of government data storage so illegal access does less damage.